An “Engaging” Chat

Anna Farmery, an all-around social-media maven (she calls herself a “social business architect”), interviewed me (Mike) a few weeks ago for her Web site, The Engaging Brand. engaging-brand-logo.jpgAt the site, she offers good overview of the topics that we covered during our chat.

In that overview, Anna poses a cleverly worded question about the model presented in Talk, Inc.: “Is it about informalising traditional communication or formalising the grapevine?” The correct answer, of course, is “both.” Organizational conversation is about instituting a more personal, less “corporate” mode of managing communication—and it’s about taking the idle chatter that percolates within an organization and making it not so “idle.”

Today, Anna posted an audio recording of my conversation with her, and you can find it here.

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