Bulldog Reporter, an online source of news and insight for public-relations and corporate-communication professionals, has included an excerpt from Talk, Inc., in its Daily Dog news feed.

The excerpt comes from one of the chapters in the book that focus on conversational intentionality—on the art of managing organizational communication in a way that supports organizational strategy. Opening up a conversation within a company isn’t enough, we argue. Leaders also need to adopt practices that will bring the various strands of that conversation into alignment with company objectives. And they need to approach that effort with bulldog tenacity (so to speak).